Reina Roja | Case

We felt honored when PRIME VIDEO selected our creative pitch to craft the impressive campaign of the “RED QUEEN” SERIES (REINA ROJA), based on the best-seller by Juan Gómez-Jurado. 

THE CHALLENGE: channeling the author’s rich universe into a single image that had to contain the same high-stakes as the series. To overcome this challenge, we delved into Antonia Scott’s prodigious mind, hiding easter eggs under the viewers’ eyes so they could slowly uncover the hidden clues in the images. 

THE OUTCOME? A global 360 campaign powered by countless creative artworks, special actions and a highly anticipated premiere that took place in seven cities simultaneously. 

SPECIAL SHOUT-OUT TO: Jesús from PRIME VIDEO, who stood by our side all along the way. 

STILL GRATEFUL FOR: the chance to shoot the great actress Vicky Luengo again.